Our short term strategy is to accelerate the growth of our stores and markets in a cost effective and customer oriented way.

 

International markets for niche products

By expanding our markets and our range of niche products, we can reach a substantial growth potential. Niche products have high demand when looking at the worldwide market. We can deliver our products to over 70 countries. In our marketing, we are constantly looking for new markets, customer segments and product groups.

State of the art back end system

Our in-house technical platform enables everything we do, from creating the perfect customer experience to advanced marketing segmentation tools and effective internal processes. The platform is developed daily with a long-term horizon of at least three years.

Effective and agile processes

Growth requires constant change. We develop our processes continuously to reach flexible and highly automated work routines. We monitor our development closely, identify possible problems quickly and develop sustainable solutions. Thanks to our back end system we can keep our organisation light, keep our focus and stay growth-oriented.

Knowhow

Our experience with ecommerce is deep. We have an organisation with more than a decade’s worth of know-how that we can harness in our development and growth. We have strong faith in our staff and want to make their work enjoyable and engaging. As our company grows, the organisation faces constant changes. The know-how and wellbeing of our staff and the trust we have in them enables this change.

Ever growing product portfolio

We are constantly on the lookout for new interesting products and product categories to introduce to our customers. We strive to stock all of our products in order to enable quick delivery times and a top notch shopping experience. We monitor the turnover of the products and optimise the capital invested in stock. As we grow, we constantly develop our processes for purchasing and logistics, as well as our reporting.

Excellent customer experience

We enjoy a very high customer satisfaction thanks to our broad range of products, user friendly shopping experience, quick and reliable delivery and excellent customer service. We use customer feedback, benchmarking and best practices to continuously improve the overall customer experience for our growing customer base.